Media Kit
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— everything you need to cover our story.
About Shack
Shack represents a new paradigm in consumer-to-consumer commerce. At its core, Shack is a fee-free, AI-native, and crypto-enabled auction marketplace that has already demonstrated the ability to capture attention, scale virally, and build a defensible community ecosystem in one of the most competitive categories in digital commerce. In a few short months since its launch, Shack has proven that its model is not only viable but also uniquely positioned to disrupt incumbents that have dominated online recommerce for over two decades.
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Founder
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Julius Ilg
Brings a rare combination of insider marketplace expertise from Ricardo (Switzerland’s leading C2C platform) and global e-commerce scaling experience from Wayfair. Learned coding from scratch to become a product-first tech founder - combining deep operational insight with hands-on technical execution. This unique background provides a sharp understanding of incumbent weaknesses and the infrastructure required for global scale.